About Us

Our journey began in 1965, when the foundation of our family’s passion for fabrics was laid by the visionary Sufiyan Mohammed Salih’s grandfather. This legacy was carried forward by Mohammed Salih, who grew up immersed in the world of fabrics and trade. From a young age, Mohammed Salih’s entrepreneurial spirit and dedication to quality led him to establish his own business, setting the stage for what would become a remarkable success story.

In the early days, Salih personally delivered goods to shops across Kerala, even purchasing a car solely for this purpose—a testament to his commitment and determination. As his business flourished, he launched a venture named Elite Fabrics, which later evolved into Elite Fashion, a spacious 3,000 sq. ft. store. Over time, this vision expanded further, growing into a 7,000 sq. ft. enterprise. For the past 15 years, we have proudly operated under the name Elite Textile City, symbolizing growth, innovation, and trust.

Vision

Our vision is to bring our high-quality products to customers worldwide at affordable rates. We strive to combine tradition and modernity, ensuring every item we deliver reflects our commitment to excellence and customer satisfaction.